Inbound Marketing

Inbound marketing has become the most effective marketing method for doing business online. Instead of relying on traditional ad buys and generic email lists, inbound marketing focuses on creating quality content that pulls people toward a company, where they can approach the buying process naturally - and become life-long, delighted customers.

To do this requires a team-focused approach to creating and implementing true engagement online:

• Content Creation- targeted content that answers your customer's basic questions and needs, and sharing that content far and wide.

• Lifecycle Marketing- people go through stages as they interact with a company, and each stage requires different marketing actions.

• Personalization- over time, patterns for each lifecycle are nurtured through personalized messages that build relationships.

• Multi-channel- Inbound marketing approaches people where they are, in the channel where they want to interact with you.

• Integration- publishing and analytics all work together, focusing efforts on publishing the right content in the right place at the right time.