RICHARD S. TOMBELLI

rictombelli@gmail.com | (517) 290-8539 | linkedin.com/in/rictombelli

Digital Marketing Director | Full-Stack Brand & Performance Marketing Specialist

A results-driven Digital Marketing Director specializing in full-stack brand and performance marketing, combining creativity, data strategy, and technical expertise to deliver impactful campaigns. Skilled in CRM, e-commerce, agile methodologies, digital innovation, and graphic design, I lead cross-functional teams to optimize brand identity, customer journeys, and conversion strategies. My expertise spans SEO, SEM, data analytics, UX/UI design, prototyping, and emerging technologies to drive measurable growth and engagement. 

Core Competencies

·     Strategic Marketing & Planning ·     Digital Campaigns & Content Strategy ·     SEO/SEM & Social Media Optimization

·  UX/UI Development, Graphic Design ·  Brand Positioning & Management  ·  Client Acquisition & Retention   ·  Lead Generation & Conversion ·  Marketing Research & Analysis

·  Team Leadership & Project Management   ·  Data Analytics & Performance Metrics ·  Project Governance & Control

EXPERT SOFTWARE SKILLS

Adobe Creative Suite • Photoshop • Illustrator • InDesign • XD • Premiere Pro • Webflow • Hubspot CRM • HTML5/CSS • Sprout Social • 3MVAS • META (Facebook/Instagram) Ads Manager • Google Ads/Analytics (GA4) • Shapr3D • Photography & Video Production and Editing • eCommerce and CMS platforms including Shopify and Wordpress

 

Professional Experience

Romanelli Design, Verona, KY

Owner – Digital Marketing Consulting

2023 – Present

Lead digital marketing and communications for nonprofits and businesses, crafting story-driven campaigns that boost engagement and results. I’ve secured over $1MM in annual donor pledges, managed multi-platform digital campaigns, and developed CRM-driven email automation. My work includes producing targeted content for national conferences, publishing articles reaching 20M+ readers, and serving as the primary contact for fundraising and marketing initiatives.

 

Hillsdale College, Hillsdale, MI

Director – Digital Marketing

2019 – 2023

Led a high-performing team to expand the college’s national brand through innovative digital campaigns, SEO, PPC, and social media. I increased web traffic to 14.6M users annually, grew social audiences to over 1.1M, and boosted paid and organic reach by 37% and 48.5% YoY. Managing a $4.1M budget, I oversaw the launch of 24 custom-branded websites, streamlined workflows with AI automation, and enhanced UX/UI with reusable assets across 27 social media channels.

 

Dart Container Corporation, Mason, MI          

Enterprise User Experience – Web Technologies

2016 – 2019

Led UX/UI design for B2B and B2C web and mobile apps, including Solo: A Star Wars Story branding. As product owner for the RFQ/Procurement system, I boosted workflow efficiency by 48%. I also managed a SharePoint-based intranet redesign for 15,000 employees and developed a multi-language mobile app for DCSC International.

 

Western Michigan University Law School, Lansing, MI

Director – Digital Media & Communications – External Affairs

2004 – 2016

Led digital marketing, branding, and website management. Implemented the school’s first admissions CRM, boosting conversions by 30%, expanded social media reach, and streamlined operations with cloud-based technology. My efforts earned the law school’s homepage 1st place in Georgetown’s Top 10 Law School Home Pages of 2012.

 

Education

Bachelor of Fine Arts / Industrial Design | College for Creative Studies, Detroit, MI