Rich Media = Video - Ric Tombelli | Digital Marketing | UX/UI | Design

Early in 2010, trending research began to indicate that web-based, story-telling video was fast becoming the preferred consumer medium - especially for the fast-moving mobile audience (i.e. YouTube, Vimeo, Facebook).

The most shared (viral) videos however weren't always due to high production value(professional actors and special effects etc.), but rather real-life, story-driven human qualities that had an emotional message at their core.

I directed budgeting dollars towards in-house equipment and training to bring rich media content to the corporate web site. Web pages are fleeting. Video (if done correctly) becomes memorable - and shareable. Messaging through video can be shared across all devices - especially mobile.

Today's mobile world of rich media (video) has reached a tipping point. Online consumption of targeted, video content has placed marketers and advertisers in situations never before imagined.

More video is being consumed today that broadcast TV, and marketers across the world are using digital video to convey their most important messages to their most important audience - customers.

Digital Set to Surpass TV in Time Spent with US Media - Aug 1, 2013 - Average time spent with digital media per day will surpass TV viewing time for the first time this year - eMarketer’s

A student discovers he has the training to take it to the big league.

Crew on location - professional, cinematic imaging quality. Pictured is the RED Epic.

Actors on-set with staging, lighting, and crew

LIVE event recording. DSLR in-house capture, graphics and editing - Adobe Premier Pro

DSLR in-house capture, graphics and editing - Adobe Premier Pro

In-house DSLR digital media and green screen set up - Canon 5D. Personally specified and secured this equipment, then trained myself on DSLR video capure, production and editing.