User Journey Mapping | Web Design+Build | 1

Client: Human Resources

Title: Work for Good Campaign

Type: Integrated Marketing Campaign

Director: Ric Tombelli

Analysis

Hillsdale College is hiring. For the College, the number and rate of hiring are unprecedented in its history. For FY2022, the College employs 643 full-time (plus 237 part-time) people, up 44% from 2012 (448), up 56% from 2001 (413).

Depending on your news source, the current job market is either exploding (or imploding). Regardless, job seekers are driving the market. Hillsdale has to level up and offer an alternative to attract the best and most qualified candidates from across the nation. 

Trends, however, indicate that more people are quitting their jobs than ever before, which is counter-intuitive to a hot job market. According to news sources, the reason for the high quit rates is individuals who are in pursuit of their best opportunity at increased wages and work remotely, even while employers are pushing to move back into the office.

What's Needed: Reach

Goals:

• Drive Hillsdale brand awareness 
• Position Hillsdale College as a provider of career-driven, meaningful employment opportunities/alternatives, with traditional, American, freedom-loving lifestyle
• Drive web traffic to gather leads/contacts/applications
• Engage in content/watch time/share/build lists
• Explore options/refer others
• Apply to postings